People don't know what they want, they only want what they know.

I believe that people don’t know what they want; customers want what they know.

Since we know that customers receive benefits based on experience - we then understand that a product that a customer has used in the past and found value in is probably a product they will again. If the product proved to be priced appropriately, this will add to the customer’s perception of value.

The ease of acquiring the product, and its availability should also be considered as buying factors. If the company has developed its marketing activities correctly and meets the customers wants/needs and can advertise, package and promote its product in a way in which stands out against the competition, then the client, who was satisfied and found value in the past, will probably buy the product again.

The promotion of product must be highly competitive, the product must provide value and the product must satisfy the client.

To keep the customers interest the following must be in place:

The product must be priced correctly.

The product must meet all federal and state requirements.

Must meet or exceed industry standards.

The Product must be easy to find and acquire.

The product must provide a product, service or idea that the customer wants or needs.

To keep the client relationship all of these elements must be met. 

I believe that clients will return to products that they have used in the past and have found value in do you?