I believe that people don’t know what they want; customers
want what they know.
Since we know that customers receive benefits based on
experience - we then understand that a product that a customer has used in the
past and found value in is probably a product they will again. If the product
proved to be priced appropriately, this will add to the customer’s perception
of value.
The ease of acquiring the product, and its availability
should also be considered as buying factors. If the company has developed its
marketing activities correctly and meets the customers wants/needs and can
advertise, package and promote its product in a way in which stands out against
the competition, then the client, who was satisfied and found value in the
past, will probably buy the product again.
The promotion of product must be highly competitive, the
product must provide value and the product must satisfy the client.
To keep the customers interest the following must be in
place:
The product must be priced correctly.
The product must meet all federal and state requirements.
Must meet or exceed industry standards.
The Product must be easy to find and acquire.
The product must provide a product, service or idea that the
customer wants or needs.
To keep the client relationship all of these elements must
be met.
I believe that clients will return to products that they
have used in the past and have found value in do you?
