In response to Aislynn's Blog on ESPN for Women Adds A Sponsor Question:

Do you think ESPNW is hitting the right age for their target market or do you think their age range is off? I personally think their should be another channel added to the few that ESPN already has that shows more female sports, what do you think?

I believe that by saying 25+, it could mean any age over 25.  I think today having, two daughters (in their late 30’s and early 40’s) and a granddaughter (age 15) that are very interested in sports, who are: interested in eating right, who eat organic foods and watching their weight, would be very interested in sport channels that are directed to women and that focus on their wants and needs.  There are websites that are specifically dedicated to women’s sports such as:

 http://www.womenssportsinformation.com/

 http://www.womenssportsnet.com/

 http://www.womenssportsfoundation.org/home

I think that women today are very interested in their health and how to keep healthy.  Having a channel that helps them discover a sport or sports that appeal and interest them would be beneficial. A women’s sport channel would be good for teenagers too.  Too many girls today want to look like super models so they don’t eat right and have unrealistic ideas about what girls should look like. Being healthy, eating right and striving for realistic body size would be so much better. A women’s/girls sports channel could let girls see what really healthy active girls should look like.   After all you need to eat properly and take good care of yourself, it you want to excel in sports. I think it would help girls gain the proper perspective about how they should look, what they should eat and how they need to take care of themselves.

Having a Sports channel or channels directed to females could be beneficial. Do you think that a Women’s Sports Channel could help teenagers have a more realistic positive view of how they should actually look, and would it help them to stop judging themselves against how models look on Cable?

Do Brazilian Blowout Products need to update their current product labeling and provide salons and product users with clearer, detailed and more truthful information about their products and how to use them safely than they are providing now?

Do Brazilian Blowout Products need to update their current product labeling and provide salons  and product users with clearer, detailed and more truthful information about their products and how to use them safely than they are providing now?

Recently, I was watching Good Morning America, and the topic of deceptive ingredients and how to properly use these hair smoothing treatments, caught my eye.  My daughter uses one of these products and has always assumed based on what her Hair Stylist  and in the information that she was given about the product, assured, that the product did not have the ingredient Formaldehyde and  that it was safe to use and no special equipment would be needed during it’s application.

Elisabeth Leamy, reported on Good Morning America ( 2-29-12)  that five months ago the federal government put out a hazard alert about the hair smoothing product "Brazilian Blowout", warning that it contained liquid formaldehyde which can turn into formaldehyde gas when heated.  She went on to say that they had visited 16 salons and every salon told them that they had no safety concerns. Twelve of the salons said the product contains very little formaldehyde and four were not aware that it had any. All the salons had outdated versions of the product’s literature and bottles, which said   “formaldehyde free”

Now the company’s bottles of solution carry a warning label to alert stylists to the potential formaldehyde risk and the need to perform the treatment in a well ventilated area.

What concerns me is that there many more of these hair smoothing products out there and OSHA says that they may contain formaldehyde or that can expose you to formaldehyde during use, even though they may not list formaldehyde on their labels.  They went on to state that some manufactures list synonyms for formaldehyde on their labels, and they can do  this because when formaldehyde is dissolved in water or another substance the chemical composition is slightly changed giving the chemical a new name.

Consumers and stylists need to know and understand the products they are using and the risk factors that they may be exposed to. Using these types of products could cause future health risks to both the stylist and the consumer.

I think that many of these products are using deceptive labeling, and their advertising could be misleading.  Do you agree?