Friday, March 23, 2012

In response to Aislynn's Blog on ESPN for Women Adds A Sponsor Question:

Do you think ESPNW is hitting the right age for their target market or do you think their age range is off? I personally think their should be another channel added to the few that ESPN already has that shows more female sports, what do you think?

I believe that by saying 25+, it could mean any age over 25.  I think today having, two daughters (in their late 30’s and early 40’s) and a granddaughter (age 15) that are very interested in sports, who are: interested in eating right, who eat organic foods and watching their weight, would be very interested in sport channels that are directed to women and that focus on their wants and needs.  There are websites that are specifically dedicated to women’s sports such as:




I think that women today are very interested in their health and how to keep healthy.  Having a channel that helps them discover a sport or sports that appeal and interest them would be beneficial. A women’s sport channel would be good for teenagers too.  Too many girls today want to look like super models so they don’t eat right and have unrealistic ideas about what girls should look like. Being healthy, eating right and striving for realistic body size would be so much better. A women’s/girls sports channel could let girls see what really healthy active girls should look like.   After all you need to eat properly and take good care of yourself, it you want to excel in sports. I think it would help girls gain the proper perspective about how they should look, what they should eat and how they need to take care of themselves.
Having a Sports channel or channels directed to females could be beneficial. Do you think that a Women’s Sports Channel could help teenagers have a more realistic positive view of how they should actually look, and would it help them to stop judging themselves against how models look on Cable?

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